As the economy falls harder than socialite off her stilletos, everyone is feeling the pinch. Whether you live pay check-to-pay check or find your hundred million dollar portfolio worth just tens of millions, you're watching your wallet. So when you have to choose between paying the power bill or making a charity donation, it's your makeup mirror that will likely stay lit. Charities are struggling now more than ever to raise funds and awareness. The traditional fundraising model is outdated. Chairties have to be creative. There are so many worthy causes but the truth is, people give to people. Friendraisers may be the next fundraisers. To the outside observer, they appear to be the same - they cost the charity little to nothing to produce ie email invitation over print, food/beverage sponsors and a donated location. The main difference is that the goal is to make new friends and keep the old. Stay top-of-mind with your constituents and build your brand with a new audience. In the end, when the economy turns -- and it will -- these friends will likely become donors. It's a long term goal but one that will keep you ahead of the pack in the end.